What is Digital Marketing?
It's the most common question I hear in my practice; "What is Digital Marketing?" In fact, the answer is surprisingly simple. Digital Marketing is the execution and tracking of internet marketing activities. Your web presence, social media activity, email campaigns and online advertising all play a part in influencing consumer activities and decisions. With skillful application and proper analysis of the results, this field becomes a powerful tool for driving revenue and sales.
Internet Marketing Guru, Darrell Malone Jr. has worked with companies large and small to accelerate their online lead generation. He worked on both national and local campaigns and always seems to find a way forward.
Digital Marketing Success Stories
Texas Bitcoin Conference
Largest Bitcoin Conference in the United States. During its inaugural year, Darrell was tasked with launching an advertising campaign for the conference with a relatively small budget and a tight deadline. Darrell was able leverage his specialized knowledge to find a new media niche for the conference and launched a ticket sales campaign that achieved a massive 8x return on investment.
Largest Morning Tech Meetup in the country. After hearing about Darrell's success in increasing sponsorship revenue for other events, Tech Breakfast hired Darrell to do the same for them. In no time at all, Darrell oversaw a 10x increase in yearly revenue in one of their territories. He also helped to launch a new tier of sponsorships and to automate their sales processes across the board.
Bing, while not as popular with the techies of the world, is nevertheless the default search engine on all Windows devices. If you're targeting the average Joe, you ignore Bing at your own peril!
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